Director of Marketing and Communications
Marketing and Communications
We're a community of educators dedicated to helping students develop a passion for learning while empowering them to become open-minded, principled citizens in a global community. Whitby’s staff and faculty are passionate about teaching because we ourselves are passionate about learning.
We're a forward-thinking independent school in Greenwich, CT looking to hire a strategic-minded Director of Marketing and Communications. This is a full-time, 12 month role at our N-8 Private School in Greenwich, CT.
The right candidate will have demonstrated experience managing major digital and print marketing initiatives. Additionally, the right candidate will be able to provide concrete examples of how they've leveraged data to inform strategic planning, developed original content such as blog posts, articles or videos, managed Google AdWord campaigns, promoted public-facing events, developed partnerships with internal stakeholders and external organizations and crafted effective communications.
This role is a member of the school's senior leadership team. Note that we'll give special attention to any candidates with experience marketing education-related products.
What You'll be Doing:
- Manage the school's website via HubSpot's CMS.
- Develop and/or oversee school-wide communications to parents.
- Regular updating of the school's social media accounts with fresh content.
- Ideate and execute on multi-channel marketing campaigns that leverage content to increase organic traffic and capture and convert leads.
- Manage online and traditional advertising spends.
- Creative promotion of internal and external events through various communication channels.
- Develop automated workflows that nurture leads on the buyer's journey.
- Provide support to different internal departments in crafting communications, developing digital and print collateral and promoting initiatives.
- Refine school messaging.
What You Bring Along:
- Demonstrated capacity to build relationships and work collaboratively.
- Demonstrated capacity to be an ambassador of a brand.
- An appreciation for the joy of learning.
- Demonstrated experience implementing content marketing strategies.
- Ability to write effectively and creatively.
- Demonstrated experience with Google Analytics and Google AdWords.
- Experience with HubSpot or an equivalent CMS.
- Demonstrated examples of thought leadership in the field of Marketing.
- Demonstrated capacity to craft the kind of stories that move people.
- A sense of humor.
- Graphic design skills (preferred but not required).
Interested in Applying?
We're a mission-driven organization that values life-long learning, curiosity and passion. Should you apply for this job, please provide a portfolio of work that includes:
- A link to at least three articles (one related to education if possible).
- Three to five high performing social posts across Facebook, Twitter, LinkedIn, and Instagram (with evidence of high performance).
- A link to at least two websites that you've contributed to the development of.
- Three videos that you've had a role in ideating, editing, producing and/or directing.
- Two examples of print or digital signage.
- Three to five examples of strategic email communications to a wide audience such as general announcements, content promotion, training and crisis or emergency response.
Apply by emailing your CV, a cover letter, and portfolio to whitbyjobs@whitbyschool.org . We look forward to hearing from you.
About Whitby School
A Whitby education is about allowing students to define success on their own terms by inspiring their love of learning, broadening their sense of responsibility, developing their critical thinking skills and empowering them to take action in a global community. These are the ideals that we value and they inform our teaching, learning and curriculum development each and every day. Whitby is recognized by three accrediting bodies - the International Baccalaureate Organization (IBO), the American Montessori Society (AMS) and the Connecticut Association of Independent Schools (CAIS). We think this is pretty amazing. This ensures we remain focused on our mission and progressive in our continued commitment to provide an exceptional learning continuum for our students. Whitby is an Equal Opportunity Employer.
